10 October 2017 | Events
Company Amtra Group was omitted in the national “Consumer Laurel” poll, which assessed the popularity of the brand in the consciousness of Polish consumers, and thus won the most elite title of the Customer Laurel – TOP BRAND 2017 in the category of automotive chemists. It has joined the elite group of companies and brands that have consistently maintained their leading market positions over the years. This prestigious brand can boast of a special position, an unquestioned leader in its category. Brand recognition of Top Brand confirms its high recognition and value among Polish consumers. Obtained title is exclusively the voice of the Polish customer, which is the highest approval and recommendation of famous brands.
Consumer’s Laurel is a nationwide consumer project, which results in selecting every year the most popular products and brands in their respective industries. Plebiscite answers the fundamental questions: what products, brands and services do the Polish consumers consider the best and willing to recommend to others? Opinion polls are conducted during telephone calls and through probes on various internet portals, including on industry portals, thematic services and on social-networking sites. In the 2017 edition, voices were collected on a network of more than 15,000 sites. The Client’s laurel is conducted in each category, with a minimum of 1 000 respondents. The award of the Client’s Laurel title is influenced by: The following factors are the innovative nature of products / services, competitive advantage or growth dynamics.
Consumer’s Laurel administator is the publisher of two leading supplements – “Thing about Business”, published in the Rzeczpospolita daily, and “Market Parties” – in Gazeta Wyborcza newspaper.