News
2 April 2026 | News
Moje Auto Spring Campaign – Turn Wheel Cleaning into a Spectacle!
Dear Sir or Madam,
With the arrival of the spring season, the Moje Auto brand has launched a new advertising campaign supporting two products from the wheel cleaning category: Moje Auto Krwawe Koło and Moje Auto X-Neon. This is one of the key moments for the automotive care market – after winter, drivers return intensively to vehicle maintenance and look for effective solutions to remove stubborn dirt.
The campaign was deliberately planned for this period. After the winter season, wheels are covered with brake dust deposits and road grime, which makes the need for thorough cleaning particularly high.
This year’s communication stands out within the category. Instead of a standard approach based solely on technical parameters, the brand has focused on storytelling and emotions, drawing inspiration from genre cinema.
For the product Moje Auto Krwawe Koło, a concept titled “A Horror for Dirt” was developed, referring to the product’s distinctive effect. When reacting with contaminants, the formula turns red – a phenomenon commonly referred to in detailing as “bleeding”.
Watch Moje Auto Krwawe Koło “Horror for Dirt”:
In turn, Moje Auto X-Neon is presented in a science fiction style under the slogan “X-Neon vs Dirt. The Final Showdown”. The futuristic narrative highlights the product’s modern character and its effectiveness in removing contaminants.
Watch X-Neon “X-NEON vs DIRT – The Final Showdown”:
The combination of two distinct aesthetics – horror and science fiction – makes it possible to create a cohesive yet distinctive communication that stands out from standard activities in this category.
The advertising campaign is supported by the brand ambassador – Kajetan Kajetanowicz, an accomplished rally driver whose presence strengthens the message and emphasizes the professional nature of the products.
The advertising campaign is being carried out on a broad scale and includes activities across social media, digital advertising, and outdoor spaces, including large-format advertising media. As a result, audiences encounter the brand’s communication at various moments throughout their daily activities.
One of the main objectives of the campaign is to change the way consumers think about products in this category. Instead of a general search for a “wheel cleaner,” the communication focuses on building recognition of specific product names – Moje Auto Krwawe Koło and Moje Auto X-Neon.
We encourage you to stock up and take advantage of the spring season’s potential – it’s the perfect time to introduce products that meet current drivers’ needs and stand out with strong, engaging communication.
More information about the products is available on the Amtra API.